"The Leeds Group announced today the acquisition of the RelyLocal territory rights for Newport Beach and Costa Mesa, California, bringing together local business leaders and local residents in a community campaign to support local business first."
NEWPORT BEACH, CA, July 27, 2010 /24-7PressRelease/ -- On July 26th, The Leeds Group announced it had acquired the territory rights to RelyLocal in the Newport Beach and Costa Mesa markets, making it the 101st region to join the rapidly expanding list of communities that are part of a nationwide effort to strengthen their local economies. RelyLocal - Newport-Mesa, as it is called, starts its soft launch today and already is seeing great response from local business leaders.
The Leeds Group's CEO, Trevor Leeds, remarks, "We are proud to be a part of this rapidly expanding company. RelyLocal offers us the precise platform and community movement we were looking for on a marketing and business development level." He adds, "Finding ways for us to apply our strategic marketing and business development resources at a local business level, while helping improve our local community and stimulate our local economy brings us great satisfaction."
RelyLocal was born in response to the economic problems that have plagued our country. The idea for RelyLocal was very simple - empower local business owners to stabilize their local economy, while educating residents on the important role that local business plays in the overall health of the community. The company began with three main goals; 1) To provide new, locally-driven, cost-effective marketing resources to small businesses, 2) To develop a grass roots campaign, uniting business owners and residents in a fight for the economic health of their community, and 3) To create as many new jobs across the country as possible.
"RelyLocal's mission and business model really has struck a chord across the country. Having local business leaders like The Leeds Group involved with our growing company shows how passionate people are to make a difference in their local communities and in their local economy," states RelyLocal's Co-Founder, Steve Ramsey.
The Leeds Group, who has developed their entire marketing and business development firm around strong local relationships, social media, public relations and innovative marketing solutions, sees the RelyLocal platform as the "silver-bullet" for local businesses marketing needs.
At RelyLocal's core is a powerful, location-specific online directory devoted to locally owned and operated businesses. In addition to the website's core feature set of maps, photos, reviews, job-board and coupons, local businesses are promoted through search engine marketing, social media platforms, co-op advertising, old-fashioned networking, and locally driven grass roots campaigns. RelyLocal jokingly refers to this approach as "Word of Mouth Marketing 2.0".
The Leeds Group's business plan is simple, bring this very effective marketing platform that RelyLocal has created for local businesses, combine it with their strategic marketing solutions and strong local business network and create a grass-roots campaign uniting local business owners and residents in a fight for the economic health of the Newport-Mesa community.
"Having lived and worked in the Newport Beach and Costa Mesa area for more than 25 years, we have always advocated local business first. RelyLocal really gives us the platform to get that message out to community residents," says The Leeds Group's COO, Bruce Kelber, who is jokingly referred to as the "Mayor" in the office because of his longstanding relationships and community ties in the Newport-Mesa areas. "RelyLocal - Newport-Mesa has some really exciting plans to bring together the best of what Newport Beach and Costa Mesa have to offer. We believe residents will be drawn to the RelyLocal movement as their source for local business information and community and entertainment updates, especially knowing that 90% of the local revenues we're creating are staying in our local economy."
About The Leeds Group:
The Leeds Group is a strategic marketing and business development firm located in Orange County, California, USA and independently owns and operates RelyLocal - Newport-Mesa under regional licensing rights. The Leeds Group helps develop unique business opportunities, builds lasting corporate ventures and implements strategic marketing solutions, all of which enhance their partner's business with increased visibility and sales. With both domestic and international reach, The Leeds Group has clientele in multiple categories, including technology, the building industry, financial sectors, manufacturing, and sports and entertainment. The company's website is www.LeedsGroup.net.
About RelyLocal:
RelyLocal is a location-specific online directory devoted to locally owned and operated businesses. Powered by an 'open-source' technology, RelyLocal features maps, photos, reviews, coupons, social media connections and more and is heavily promoted on a regional basis by local territory owners through search engine marketing, social media, co-op advertising, old-fashioned networking and locally driven grassroots campaigns. RelyLocal licenses its 'open-source' business platform to select territory owners across the US and currently is in over 100 markets. The company's website is www.RelyLocal.com.
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